About Us

Welcome to my second home, AlaModestshop.com.

My name is Ala Hamdan — filmmaker, storyteller, entrepreneur, and mother. Through every journey I’ve taken, from film sets & faraway adventures, to an evening walk in the park with my children, one thing has always stayed with me: modesty. It was my quiet companion, reminding me that strength and softness can coexist.

That belief became the heart of Ala Modest, where every piece is created & designed from scratch — for women, by women — designed to accompany you in every chapter of your life, comfortably and beautifully. I’ve always believed that women understand other women best; we know how it feels to want ease without giving up elegance, confidence without losing simplicity..

From a personal passion to a global brand that now ships worldwide with thousands of loyal customers since 2023, Ala Modest is a celebration of every woman’s journey — her strength, her stories, her everyday moments.

Our slogan, “Embrace your story in style,” is more than words; it’s an invitation to wear your journey with grace and feel understood by the hands that designed it.

.Enjoy your journey and experience with AlaModest

; Much love

,Founder 

Ala Hamdan